A small jewelry brand had a loyal customer base and wanted to grow in the US. Creator partnerships could help it reach new buyers, build word of mouth, and bring in photos and videos featuring its products.

With fewer than ten people and a modest budget, the team had little time to manage those partnerships. It chose CreoLink’s fully managed service: Creo handles ongoing execution, with our team providing strategy and coordination.

Better matches with each round of feedback

The brand shared its goals and direction. We helped clarify the audience, selling points, and types of creators to look for. Creo searched for candidates, then used the brand’s selections to refine its recommendations.

The brand reviewed 50 creators, followed by another 50. After those two rounds of feedback, it selected approximately 85% of the next roughly 200 recommendations.

About 85% selected after two rounds of feedback.
The brand spent less time sorting through unsuitable candidates.

That was the brand’s selection rate for that batch—not the percentage who replied, agreed to collaborate, or generated a sale.

From finding people to getting content delivered

Creo carried out outreach and follow-ups. Our team coordinated the collaborations through delivery and worked with the brand whenever a decision needed its input.

The brand did not have to manage every conversation itself. It could focus on decisions that needed its judgment while we kept the day-to-day work moving. Commission-based partnerships helped it pursue creator collaborations on a limited budget.

The brand chose to keep going

After a little more than a month, the brand reported a substantial increase in creator-driven sales and chose to continue its fully managed subscription.

It had a way to reach new customers without building a dedicated creator team: recommendations that improved with feedback, plus the follow-through needed to turn interest into delivered content.

The client is anonymous. The selection rate comes from this engagement; sales growth was reported by the brand. This was a fully managed service combining Creo with our team’s support, not a self-serve software trial. Results vary.

Planning your own campaign? Start with our practical guide to finding creators. For help with execution, explore our managed service and other work.